The internet is now a massive portal that allows you to instantly shop, read, sell, market, and invest. Are you planning a vacation? Waiting for a travel agent's quote is out of date. Instead, last-minute vacation planning has become the norm. Being recognisable online is critical to any business, online or offline, in a world that craves instant gratification and action. In other words, if it isn't on the digital map, it doesn't exist. Going digital is more than a trend; it is a prerequisite for success in the digital age. According to a Forbes study, "82 percent of customers research online before making any offline purchases."
In this scenario, would your potential customers have found you? At the same time, understanding digital marketing is essential for your company. Here's why you should invest in digital marketing right now.
Digital marketing entails identifying platforms that can be used to increase exposure for your company or product. With a good mix of organic and paid marketing, as well as great content, you can begin capturing leads across multiple platforms, from social media to blogs. When analysed, data from various platforms provides critical insights while assisting you in answering questions such as "Where do your potential customers find you?" Which digital platform is best suited to your organic strategy?
Aside from making the return on investment more measurable, this also allows your company to make more informed and impactful decisions.
You increase your chances of finding customers who are genuinely interested in what you offer when you have more control over the type of audience exposed to your business. This means not only better lead quality, but also a higher conversion rate!
According to a recent study, aligning your marketing and sales can result in annual growth of up to 20%. Insights from digital platforms can assist you in developing a road map to success by incorporating data into your strategies. Aligning your marketing and sales efforts is a sure way to achieve unprecedented success.
While providing visibility for your company, digital marketing also provides a platform for you to connect with your customers. This is an opportunity to not only win over potential customers, but also to gain a better understanding of their requirements. And when your company fills gaps in the market, you're laying the groundwork for a strong customer relationship. For example, Airbnb's success can be attributed to the fact that it fills the void left by hotels by providing a personalised experience to travellers all over the world. Airbnb asserted the feeling of staying at a home rather than a property by using the phrase "Belong Anywhere."
The beauty of digital marketing does not end there; there are numerous platforms to investigate to give your business a much-needed boost. To begin, consider the following broad areas: Search Engine Optimization, Social Media Marketing, Email Marketing, and the importance of each will vary depending on your company's industry focus. Determine which digital marketing strategy will work best for you. Connect DoFort's digital marketing experts to know more.
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