The coronavirus (COVID-19) forced people all over the world to reconsider everything, from work to school to daily life. As a result of work and school closures, many people were forced to go online to conduct business and learn. Many businesses have had to race to digitally transform their workplaces to operate effectively, prompting those who weren't already online to wonder, why not? Whether you own an e-commerce company and do all your business online, or you have a large contract with a single government agency and don't believe you need a website, the companies that are able to use technology effectively to stay in business are the ones who have gotten ahead of their competitors.
This should be reason enough to create a website and start branding yourself online. You can create any image you want by magnifying your size and capabilities to prospective clients. Businesses of all sizes and industries must now establish a successful online presence. You will lose business to competitors who have a strong online presence, not just a website, but a good one. You must have an online presence because your prospects and customers expect it. It is the first impression they will have of your company, and you want it to be a good one.
We've grown accustomed to having everything at our fingertips these days. It's ours with the click of a button. Your customers expect the same for any product or service they purchase from you, and they expect you to be available to them 24 hours a day, seven days a week. Having a website is more than just selling your products; it is also about making your company available to answer questions, provide support, and solve problems. With an online presence, you can give them exactly what they want, when they want it. This means you can devote more time to revenue-generating activities in your company while spending less time dealing with common customer service issues. By creating a frequently asked questions page once, you can give your current and future clients access to that information for years to come. Not only does it save you time, but it also allows you to provide better customer service.
When you don't have an online presence, you limit the number of potential new customers you can find, not to mention the ones who can find you. When done correctly, you can have thousands, if not millions, of people viewing your website at the same time. Consider the potential of your company when exposed to an infinite number of people looking for the exact service or product you're already providing. It all boils down to how you market to customers. You can increase traffic to your website through a variety of online channels, including email marketing, social media, and content marketing, to name a few.
Clients will be happier if you increase your response time. Using the internet, you can instantly deliver price estimates, purchase orders, and confirmations. Depending on how busy you are, processing orders or sending out proposals can take hours or even days. A website allows you to keep track of inventory, sales numbers, outstanding orders, and pretty much anything else. Consider how much time and money could be saved by using the internet to reach more prospects, convert them into qualified leads, and eventually customers, all while maintaining a somewhat, if not entirely, automated process. What if a customer has a question in the middle of a busy workday? Wouldn't it be great if they could go somewhere and get those questions answered quickly? It is impossible for most businesses to be always reachable. That is, without the internet. Even a simple informational site can direct customers to your page where they can learn about your products and ask questions that you would normally have to answer over the phone.
Having a website with the right features can even help you save money on operating expenses. Creating an e-commerce site allows you to accept orders online, reducing the need for customer service personnel. You could run your company with fewer employees and a much more efficient method of tracking all sales. You can also use online lead generation tools to replace full-time sales representatives. What about incorporating a chat feature to handle customer service issues? When it comes to the internet, the possibilities are endless, and if you aren't already on it or don't have a site that presents you properly, your competition is already two steps ahead.
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