Content Marketing (Digital Marketing and SEO)

The Content Marketing business focuses on creating relevant and informative content for any brand, reaching out to its target audience digitally.

Contents

Definition of Content Marketing

Why Invest in Content Marketing Business?

Content marketing Strategy

Blogging

SEO

Email Marketing

Video Posting

Newsletter Writing

Conversion Rate Optimization

Summary

Definition of Content Marketing

The Content Marketing business focuses on creating relevant and informative content for any brand, reaching out to its target audience digitally. This is done on various levels and through various processes, some of which are:

Through writing

Through audio-visual engagement

Through images or PPTs

In this blog, we will be discussing in detail the benefits of the factors listed above to expand your business digitally. Content marketing enables the developer to carry out business procedures in regions where it is difficult to physically travel. One must always keep in mind that all this presentation will make no sense if the business does not meet its potential clients. Every effort taken in digital marketing is to generate leads for your brand and converting those leads to payable customers.

At DoFort Technologies, we make sure your brand gets noticed by your targeted audience and lead conversion happens at a faster pace. You can have a look at our services to know more about our functions.

Why Invest in Content Marketing Business?

Content Marketing business enables your company to multiply customers online and generate leads by putting out word for your brand. Social media platforms are the best place to put forward your brand since nowadays most people spend quality time on the internet rather than they go to shops or showrooms to buy stuff, especially post COVID situation.

Keeping this discourse in mind, we can try to maximize our customers by reaching out to them on LinkedIn, Facebook, Instagram, YouTube, and Twitter through our various content marketing strategy.

Content Marketing business also helps in giving your brand a name in the market, showing authenticity and reliability to the customer. Some of the key benefits of using content marketing business are:

Helps in lead generation

Assists in establishing your brand digitally

Helps in lead conversions

Reaches out to customers globally

Tracks and converts passive customers

Gives insights on competitors

Helps in establishing links

Business can happen over portable devices like phone or tabs

Filters out target audience from the traffic

Saves human labor and is cost effective in its methods

Better communication happens with potential customers

At all times, keep in mind that it is you who will be required to reach out to your potential customers by filtering them from the traffic generated while some organically come to you.

Analyze their problem and present your solution accordingly at the right place and time.

Content Marketing Strategy

Now that you have understood the perks of expanding your business digitally through content marketing, let us now try to understand the strategy which runs behind a successful business line.

The strategy is to sketch out a plan for your business through content writing, publishing, being constantly vocal about your brand’s presence in the market by being active on various platforms (Facebook, LinkedIn, Instagram, etc.) through active engagement with your potential customers, creating content that is relatable and applicable in the real world.

The more you inspire, the greater your customer drive is. There are a few crucial steps to follow to locate, relate and reach out to your customers, such as:

Figure out who your potential customer is. Communicate to them and understand their need. Get in their shoes to focus on their demands and try to convince them that only your company is capable of catering to their needs.
Remember, your language and courtesy are what counts when you are approaching a customer.

Try and understand what they are looking for. Explain to them how your brand is the best to approach for that specific service and how exclusive you are. Share with them previous customer’s review and a PPT of your product showcasing its effectiveness.
Discuss with them their product specification and demands and assure them of your impeccable service.

Lastly, your presentation is what counts. How you presented your product to them, the medium you chose to go ahead with, the tone you adapted while engaging with your customer, talks about your brand and the customer service you offer online.
The more articulate, artistic, and wise you are in your discourse, greater the chances at business-making.

Blogging

Blogging is essentially that part of business where you tell your customers how confident and sure you are of your work. Blogs are there to establish your brand as the thought leader, showing how fine you are in your functioning.

Blogs can be of any form, they can be long and detailed for a specific topic, they can be short and quirky for another. Always keep in mind that they should be roughly ranging between 1000-1500 words in length and preferably not more than that unless the blog is for academic purpose, let’s say literature.

Nowadays, all established business sites have detailed blogs present in the sub-domain region of the page, enabling the customer to form a fine first impression of the brand.

Make sure your blog has all three components essential to it: posts, backlinks and subsections and subheadings. The quality of your writing and choice of words are also integral to blog preparation.

SEO (Search Engine Optimization)

SEO is the primary reason behind lead generation. As the name suggests, this feature enables your brand’s website to rank higher in the google search category.

Using keyword analysis, certain highlighted keywords and hashtags can be embedded in the content of your webpage to expand on your prior network of customers, thus, optimizing your webpage’s range pushing it to the forefront.

Email Marketing

Email Marketing is one of the most efficient form of communication developed in digital marketing sphere. Over the years, we have adapted to function on two levels; a) sending regular automated mails to existing and potential customers to keep them updated on the company’s products and b) keeping a warm welcoming section of customer’s review box where customer’s or even viewers can communicate to the company regarding any inquiry or product review.

Thus, establishing a healthy customer-employee relationship over emails.

Video Posting

Video posting is another very important feature nowadays to advertise and talk about the efficiency of your products. You can make videos with PPT slides, writing, music and even a bit of choreography and acting if you can manage to do so. It is more like making a commercial. The more vibrant and quirkier it is, the greater your chance at better business-making.

You just need to ensure there's a script for your video, all products can be properly seen, proper detailing of products has been done and the HDR quality is comprehensible. Your verbal discourse should also be crystal clear since this is going to be the face of your company now.

Newsletter Writing

Newsletters or email newsletters function primarily as the newspaper for your company, giving an overall insight to the reader about the functioning, deliverance, and value of your brand.

It is generally sent out to the customers/potential leads on a monthly or weekly basis giving them a detailed overview of the latest product launch, some important information that might be of use to them, new content or any kind of movement in the company. The company aims to be inclusive by constantly keeping its customers/readers looped-in in the process of buying.

These regular updates keep them updated with your development as a brand and enables the customers to feel like a part of this virtual family. Please ensure that your newsletter covers all kinds of targeted audiences in various regions so that customer engagement is maximum.

Conversion Rate Optimization

Conversion Rate Optimization takes care of your generated traffic and works on converting the traffic into payable leads. Digital marketing focuses first on generating an influx of customers (both active and passive), then works on converting that influx into active or payable customers.

With the help of an analytics report, you can keep a tab on who is visiting your website, for what need, and when? This way, you can control your traffic and work on reaching out to those who regularly visit your profile.

Summary

At DoFort Technologies, we make sure we understand and convey all your requirements to your viable customers, not missing out on any connecting link. We ensure to raise your brand to the most-searched website on the Google server, with all the above-mentioned techniques efficiently incorporated to expand the network of your business.

In this blog, we have covered all necessary details of digital marketing, giving an insightful overview of how to run and establish your business digitally.

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