Proven Image SEO Techniques for Content Discovery

Proven Image SEO Techniques for Content Discovery

You've come to the right place if you're looking for ways to improve your image SEO. We are all aware that image SEO aids in the optimization of images on a website so that they can be easily identified by search engines. It eventually improves the content's ranking and visibility on Google and other search engines. Image SEO considers image type, load time, size, keywords in image file names, optimization, and alt text usage. You should understand that image SEO is a critical component of on-page SEO. Poor image SEO can cause significant harm by undermining the page's ability to rise in the index, drive valuable organic traffic, and gain links. As a result, it is critical to create a good image SEO. You should contact a professional SEO company in Dubai, such as Digital SEO, to revamp your website with the best image strategies. In this article, we will look at how to develop and make a big impact with image SEO.

Image SEO Best Practices You Need to Know

Make use of original, high-quality images

When you want photos to appear on your website, don't use stock images. A website that is filled with stock images appears unoriginal. You've probably seen a lot of websites that are cluttered with the same generic photos. However, if you want to create a truly unique website, you must include high-quality and original images. The more authentic images you have, the higher your ranking will be, along with a better user experience. Remember not to include the logo in the image.

Add Images into the Sitemap

Google is the most popular search engine, with most of the the world's population using it. Because Google has updated its image guidelines to rank images based on their file path and name, it is now the actual ranking factor in today's world. Add images to your sitemap somewhere to increase the likelihood that the search engines will index the images, resulting in increased website traffic.

Use the Appropriate File Format

The first step in uploading images to a website is to make sure the file is in the correct format. PNG and JPEG image formats are commonly used for the web.

PNG files provide superior image clarity and quality, but they are typically larger in file size.

JPEG files can adjust to the required quality to provide a good balance.

WebP is an image format that is supported by browsers such as Firefox and Chrome

Make use of SEO-friendly Alt Text

When images fail to load, alt tags provide a text alternative so that the user can see what the image is supposed to contain. The alt tags in the top left corner of the image describe the content of the image file. Paying attention to alt tags improves the overall success of on-page SEO, so make sure these alt tags are relevant and fit with the image. Alt tags provide Google with relevant information about the subject of the image.

Utilize Structured Data

Structure data is important because it contributes to a better image search listing. Structure data enhances content by directing search engines to deliver more visually appealing results. Google may add a badge to images with structured data to help drive more traffic.

Examine Lazy Loading

Lazy loading refers to the time it takes a browser to defer an image until it is displayed on the screen. As you scroll down any webpage, the loading process occurs. As a result, you must ensure that the lazy loading aspect of your website speeds up page loading when it is long and contains many images.


Image optimization techniques aid in increasing the likability of content in search engines. Because Google uses images to recognise elements and contribute to a positive user experience, it is essential to focus on the images and follow the best practises outlined above. DoFort best SEO agency makes a concerted effort to take care of all the necessary steps to ensure that the images are of high quality and significantly improve user experience. Contact DoFort seo experts to know more.


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