LOCAL SEO (search engine optimization)

Local SEO is the practice of optimizing a company's web presence for increased visibility in organic search engine results that are localized. The three components of local search are proximity, prominence, and relevance. Local SEO employs a wide range of technical and creative efforts to persuade search engines that a business should be prominent in their results as a relevant answer to online searchers within a short distance of each business location. Whether you're a local business owner or marketer, one of the most practical applications of local SEO is as a form of customer service, ensuring that adjacent online searchers could really discover, such as, connect with, and choose your local business. You need a strategy for targeting localized searches and users in your area whether you have a physical location or an online business that serves a specific location. This is how you get higher rankings in Google search, outperform your competitors, and attract more customers.

Why is Local SEO Important?

While each local business is unique, nearly all of them require online visibility. Optimizing a website, creating local business listings, managing reviews, and earning links are all practices that aim to increase online engagement. Local SEO makes your business stand out even if you don't have a website – and it drives more traffic to your location via online leads. Since these leads come from people who are specifically looking for the products or services that your company provides, they are also more likely to convert.. Local intent searches are on the rise, with four out of every five consumers now using search engines to find local information, and search result information directing consumers to a physical store. Most importantly, according to a Google representative in 2018, 46 percent of Google searches have a local intent. That's a lot of local searches every day a statistic that shows how visibility in Google's local and localized organic search engine results can drive business to each location.

Local SEO Ranking Factors

Physical Address

NAP (Name, Address, Phone number) Consistency in your Citations

Google My Business Categories

Proximity of Address to the Point of Search (i.e. physically where is the searcher)

Quality/Authority of Structured Citations

Domain Authority of Website

Product/Service Keywords in Google My Business- Business Title

City, State in Google My Business Landing Page Title

HTML NAP matching Google My Business Location NAP

Click Through Rate from Search Results

Benefits of Local SEO

You gain more online visibility

Local SEO increases the visibility of your business by allowing it to be found by the right people who are interested in your product at the right time. More visibility for your company means more profits, sales, and even relevance.

Increased traffic for the most relevant searches

If you aren't using local SEO, you may be competing for space in search results with competitors and other businesses. The chances of your business going unnoticed or overlooked are high, but with local SEO, potential customers will click on your website to see your products.

Make connections with nearby businesses

Because you consistently appear on sites with local SEO, you can stay competitive with other local businesses. For example, a local business may want to cross-promote their products with another business in the same neighborhood. This company will easily find you if you are listed locally. When a company is aware of yours, you are more likely to be mentioned in their posts. You can even get referrals from their clients. This increases your client base and strengthens your business relationships.

Obtain potential repeat customers

Local SEO allows you to attract a wide range of customers, including those who are visiting the area from afar. When you provide temporary services to a customer, they are more likely to return and form a long-term business relationship with you. This rises your sales from a specific customer to hundreds.

Reduce your advertising expenses.

When looking for a place to buy their products, most customers prefer the "near me" option. If you rank high in local SEO, it means that more customers will see your website and products, saving you money that you would have spent on other forms of advertising, such as placing ads in newspapers.

Local SEO Strategy

When you've determined that your website requires local SEO, it's time to devise a plan for increasing your local rankings and website traffic. These are the steps for developing a local SEO strategy.

Take an inventory of your services and products.

Conduct Competitor Keyword Research

Audit Your Existing Website

Determine Geo-Specific Keywords

Utilize On-Page SEO

Create Landing Pages for Specific Locations

Optimize Your Google Search My Company Listing

Submit Important Business Information to Directory Listings

Create a Localized Link Building Strategy

Obtain Positive Customer Feedback


DoFort Digital Marketing Agency is a top local SEO company that offers comprehensive local search engine optimization services to businesses all over the world. We understand how important local SEO is for brand success. That is why we are here to help you with your local digital marketing and search engine optimization efforts. Local search optimization is critical, especially for brick-and-mortar businesses that serve specific towns, cities, regions, and even states. When done correctly, local SEO allows people to quickly and easily find information about your business, bringing them one step closer to a transaction.


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